10 Jahre Callies & Schewe
HANNOVER MESSE

1 million people amazed

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Challenge

“Energy” at HANNOVER MESSE is a leading event for the energy industry. Visitors can learn more about everything related to energy production and consumption. However, because of low prices, many of the industry’s decision makers still do not see an urgent need to act. How can we spark their interest in this issue and attract them to HANNOVER MESSE?

Idea

To raise awareness of the energy transition and its consequences at the Energy event at HANNOVER MESSE.

Strategy and Execution

  • Animated infographic with real-time elements creates a sense of urgency about the need for energy transition
  • Surprising, to-the-point facts encourage readers to share and support quick conversion (ticket sales)
  • Up to six original and extensively researched articles posted online monthly
  • An emotional animated video introduced the campaign and boosted reach on social media
  • Accompanying PR and social media activities generated a buzz on owned and third-party channels
  • Interactive touch displays referenced the campaign at the trade fair itself
  • C&S developed every stage of the campaign, from the core idea to performance monitoring, and executed all steps in English and German

Results

Reach of 1 million on social media

10,000 landing page visits in six weeks

50,000 video views on Facebook, YouTube, Twitter, and Instagram

10,000 interactions with very positive user feedback

The Energy event’s most successful campaign to date

Marija Stjepandic
Head of Project Management

0049 621 40 54 79 60
info@calliesundschewe.de