Realtech AG

Brand Relaunch and Repositioning

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Challenge

Preserving its historical roots, reposition REALTECH to present the company across all channels, with a fresh, innovative, and emotional appearance. In an otherwise rather sober IT consulting environment, REALTECH clearly stands out from its competitors. Brand values and tone of voice combined with corporate design encourage dialogue and generate trust among your customers and prospective clients.

Execution

Overseeing every aspect from business evaluation, to consulting, to strategy, to conceptualizing ideas, to topic research, to detailed planning and creation of communicative assets.

  • Rebranding and corporate design
  • Updated logo
  • Development of business slogan
  • Website relaunch
  • Content creation for various channels
  • Planning and implementation of accompanying actions
  • Corporate communication

Results

Corporate design style guide brings clear orientation for
communication partners

Brand is more dynamic

Presentation and content boost brand image

Convincing identity as a forward-thinking employer at trade
fairs

Positive feedback from employees, customers, and applicants

Kim Schewe
Managing Director