HANNOVER MESSE

Experience the integrated factory

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Challenge

HANNOVER MESSE is the world’s leading industrial trade fair. It is the only event that covers all aspects of integrated industry – and its digital communication should convey this position.

Idea

We demonstrate how the digital factory works through a huge, interactive infographic. Users can explore all areas of the value chain online and discover what HANNOVER MESSE has to offer in graphics, videos, and text. The application is entertaining and unique.

Strategy and Execution

  • Idea and concept, animation presets
  • Design aligned with corporate design
  • Executed in just a few weeks
  • Accompanying content marketing campaign

Results

Large number of visitors to the platform

Long average time spent on platform

High involvement and buzz on social media

High ticket sales via channel

Marcus Birkmeir
Consulting & New Business

+ 49 621 405 479 51
anfrage@calliesundschewe.de