Hays AG

Outstanding Employer Branding

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Our task was to reinforce Hays’ position as the number one employer in recruitment. We have been supporting the company in employer branding and recruitment since 2012.


  • The slogan “Success is about having the right attitude. It’s in your hands.” bridges all the company’s employer branding activities
  • The imagery and tone of voice give a face to the brand values


  • New image and slogan
  • New careers website
  • New recruitment film
  • New recruitment brochure
  • New job ads
  • Campaigns and trade fair appearances


Gold in the “HR marketing” category in the Best Employer Brand 2017 awards

Website was selected for the top 4 innovations in the Trendence Awards 2017

Website achieved a top 3 position in the HR Excellence Awards 2016

Two-digit percentage increase in number of job applicants

Marcus Birkmeir
Consulting & New Business

+ 49 621 405 479 51