Rebranding a Hidden Champion

Challenge

Family-owned company, HIMA from Brühl near Mannheim, has 800 employees and is one of the leading providers of safety-related automation technology. Today, HIMA is at the centre of digital transformation for the industry. The company is transforming from a simple product supplier to solutions provider and consultant for digital security management. We are their lead agency for this.

Idea

HIMA’s main strength is its unique product platform which combines functional safety with the highest standard of cybersecurity. We deliver this performance promise with the new SMART SAFETY motto – and a new look to match.

Strategy and Execution

• More emotion, less technical talk: The message behind the new company image.
• Development of new logo, colour and corporate design
• Coordination of brand architecture for products, solutions, and
  services
• Customisation and rollout of global brand image
• Development of consistent USP and storyline for each department
• Website and newsletter relaunch
• Introduction of standard approach to developing integrated sales
  and marketing campaigns
• Development of theme-specific communication
• Entry into marketing automation
• Introduction of uniform explanatory films
• Introduction of a worldwide versatile, smart image database
• Creation of social media strategy
• Corporate film and various explanatory films
• Realignment of event and trade fair communication
• Employee magazine relaunch