Challenge
Tata Consultancy Services (TCS), a daughter company of Indian Tata Group, is one of the three leading brands in the international world of IT services. According to the marketing from 2017 digital study, we needed to position TCS as a thought leader and strategic partner for consultation for digital transformation. Increase brand recognition and transparency in the B2B environment, as well as trust in the press for German speaking market. At the same time, leads needed to be generated.