Integrated Campaign for Digital Study 2017

Challenge

Tata Consultancy Services (TCS), a daughter company of Indian Tata Group, is one of the three leading brands in the international world of IT services. According to the marketing from 2017 digital study, we needed to position TCS as a thought leader and strategic partner for consultation for digital transformation. Increase brand recognition and transparency in the B2B environment, as well as trust in the press for German speaking market. At the same time, leads needed to be generated.

Idea

Summarized study results as “Germany finally on the go?” story. Processed content into one attractive design with easy-to-digest morsels – an innovative data storytelling approach. The study stands out from often stuffy surveys and research analyses from other consultancies.

Strategy and Implementation

• Comprehensive campaign concept developed – from lead idea to success management
• Core message from 60 pages identified and worked into animated graphics
• Videos with industry-specific results designed and created for YouTube
• Landing page including self-test for digitization and study-download programmed
• Target group oriented social media advertising planned and implemented