10 Jahre Callies & Schewe
SAP

Worldwide Exhibitor and Sponsor Management

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Challenge

SAP hosts major customer and employee events with partner companies as exhibitors and sponsors. Events such as international trade fairs like CEBIT or the Mobile World Congress, or the company’s own events such as SAP TechEd, SAP Ariba Live, or SuccessConnect Europe.
We take care of exhibitor and sponsor management, from conception of sponsorship programmes, to implementation of all aspects, to on-site support.

Execution

Our own online platform for event management, Sponsor Hoshi, simplifies collaboration between exhibitors and organizers:

  • Development of attractive sponsorship programme for clients and exhibitors, taking into account sales targets and exhibitors expectations
  • Complete management of sponsorship application process
  • Implementation of all sponsorship components, e.g. web presence, involvement in pre- and post-communication, social media activities, sponsor session management, booth design and equipment, exhibition planned in collaboration with diverse work streams
  • Completion of sponsorship survey after the event

Results

New exhibitors gained

Sales targets regularly met or exceeded

Successful development of sponsorship programs with guaranteed consistent quality

Marcus Birkmeir
Consulting & New Business

+ 49 621 405 479 51
anfrage@calliesundschewe.de