Worldwide Exhibitor and Sponsor Management



SAP hosts major customer and employee events with partner companies as exhibitors and sponsors. Events such as international trade fairs like CEBIT or the Mobile World Congress, or the company’s own events such as SAP TechEd, SAP Ariba Live, or SuccessConnect Europe.
We take care of exhibitor and sponsor management, from conception of sponsorship programmes, to implementation of all aspects, to on-site support.


Our own online platform for event management, Sponsor Hoshi, simplifies collaboration between exhibitors and organizers:

  • Development of attractive sponsorship programme for clients and exhibitors, taking into account sales targets and exhibitors expectations
  • Complete management of sponsorship application process
  • Implementation of all sponsorship components, e.g. web presence, involvement in pre- and post-communication, social media activities, sponsor session management, booth design and equipment, exhibition planned in collaboration with diverse work streams
  • Completion of sponsorship survey after the event


New exhibitors gained

Sales targets regularly met or exceeded

Successful development of sponsorship programs with guaranteed consistent quality

Worldwide Exhibitor and Sponsor Management