{"id":534,"date":"2010-09-05T00:00:00","date_gmt":"2010-09-04T22:00:00","guid":{"rendered":"https:\/\/www.calliesundschewe.de\/social-media-and-the-consequences-interview-with-jochen-mai\/"},"modified":"2022-02-16T14:05:17","modified_gmt":"2022-02-16T13:05:17","slug":"social-media-and-the-consequences-interview-with-jochen-mai","status":"publish","type":"post","link":"https:\/\/www.calliesundschewe.de\/en\/blog\/social-media-and-the-consequences-interview-with-jochen-mai\/","title":{"rendered":"Social Media and the Consequences: Interview with Jochen Mai"},"content":{"rendered":"<p>How do companies have to adapt their communication with their target markets? What will be expected of PR and marketing specialists in future? That is the subject of our video interview with social media expert Jochen Mai filmed at the 2010 PR Career Center Summer Symposium in D&#xFC;sseldorf.<\/p>\n<p>Mai is a Department Head at the German magazine &#x201C;Wirtschaftswoche&#x201D;, author of the best-seller &#x201C;Die Karriere-Bibel (The Career Bible)&#x201D; and also runs the Lead Award-winning blog, <a href=\"http:\/\/karrierebibel.de\/\" target=\"_blank\" rel=\"noopener\">www.karrierebibel.de<\/a>. For us, he explains the fundamental upheaval in the PR industry from the point of view of a journalist &#x2013; in just three minutes.<\/p>\n<p>&#xA0;<\/p>\n<div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUtbm9jb29raWUuY29tL2VtYmVkL2ZXaF9HRVl3YXVrIiB3aWR0aD0iNTYwIiBoZWlnaHQ9IjMxNSIgZnJhbWVib3JkZXI9IjAiIGFsbG93ZnVsbHNjcmVlbj0iYWxsb3dmdWxsc2NyZWVuIj48L2lmcmFtZT4=\">\n<div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\">\n<div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/www.calliesundschewe.de\/wp-content\/uploads\/borlabs-cookie\/1\/yt_fWh_GEYwauk_hqdefault.jpg')\"><\/div>\n<div class=\"brlbs-cmpnt-cb-main\">\n<div class=\"brlbs-cmpnt-cb-play-button\"><\/div>\n<div class=\"brlbs-cmpnt-cb-content\">\n<p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Youtube<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>\n<p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div>\n<div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How do companies have to adapt their communication with their target markets? What will be expected of PR and marketing specialists in\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,18],"tags":[],"class_list":["post-534","post","type-post","status-publish","format-standard","hentry","category-inspiration-en","category-point-of-view"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/posts\/534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/comments?post=534"}],"version-history":[{"count":1,"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/posts\/534\/revisions"}],"predecessor-version":[{"id":600,"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/posts\/534\/revisions\/600"}],"wp:attachment":[{"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/media?parent=534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/categories?post=534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/tags?post=534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}