His election campaign was a masterpiece of communication. Six success factors from Barack Obama\u2019s campaign \u2013 A non-exhaustive list in no particular order.<\/p>\n
1. Stay authentic even in crisis situations<\/strong><\/p>\n It was impressive how elegantly Obama solved the Jeremiah Wright problem without breaking with his past. When an angry diatribe by his former pastor turned up online, he showed understanding and focused attention to the integration of African Americans in the USA in a keynote address. When Wright unfairly repeated his statements a few weeks later, Obama then distanced himself sadly, but very clearly \u2013 demonstrating strong leadership. Many would have dropped the pastor at the first opportunity, but Obama acted in a balanced manner, maintaining his credibility.<\/p>\n 2. Stick to the message<\/strong><\/p>\n In the middle of her campaign, primary candidate Hillary Clinton tried to make Obama\u2019s change motto her own. In the end, McCain was reduced to purely negative campaigning and discrediting \u201cthat one\u201d in pure desperation. Anyone who reacts like that has already lost. Obama remained true to himself and his core messages for 18 months.<\/p>\n