{"id":560,"date":"2016-06-02T00:00:00","date_gmt":"2016-06-01T22:00:00","guid":{"rendered":"https:\/\/www.calliesundschewe.de\/viral-marketing-a-call-to-arms\/"},"modified":"2024-02-20T09:36:52","modified_gmt":"2024-02-20T08:36:52","slug":"viral-marketing-a-call-to-arms","status":"publish","type":"post","link":"https:\/\/www.calliesundschewe.de\/en\/blog\/viral-marketing-a-call-to-arms\/","title":{"rendered":"Viral Marketing: A Call to Arms!"},"content":{"rendered":"
\"Do<\/p>\n

Do it like Che: Guerilla marketing on the social web<\/p>\n<\/div>\n

\u201cBe realistic; demand the impossible!\u201d This quote from controversial freedom fighter Che Guevara also applies to marketing strategies\u2014especially in the age of social media. But how does social guerilla marketing really work?<\/i><\/strong><\/p>\n

\u201cGuerilla\u201d is the diminutive form of the Spanish word <\/span>guerra<\/span><\/i> and roughly translates as \u201clittle war\u201d. The idea is to use cunning, guile, and unpredictable tactics to overcome a superior opponent. In a marketing context, this means surprising as many people as possible with radical ideas in order to generate maximum attention. <\/span><\/p>\n

But what\u2019s this got to do with Facebook and other social media platforms? Take a look at some of the attributes of guerilla marketing as compiled by the inventor of the term, <\/span>Jay C. Levinson<\/span><\/a>, in the 1980s:<\/span><\/p>\n