{"id":565,"date":"2016-07-21T00:00:00","date_gmt":"2016-07-20T22:00:00","guid":{"rendered":"https:\/\/www.calliesundschewe.de\/branding-for-university-hospital-heidelberg\/"},"modified":"2016-10-25T00:00:00","modified_gmt":"2016-10-24T22:00:00","slug":"branding-for-university-hospital-heidelberg","status":"publish","type":"post","link":"https:\/\/www.calliesundschewe.de\/en\/blog\/branding-for-university-hospital-heidelberg\/","title":{"rendered":"Branding for University Hospital Heidelberg"},"content":{"rendered":"<div id=\"attachment_3261\" class=\"wp-caption alignright\" style=\"width: 262px;\">\n<p><img decoding=\"async\" class=\"wp-image-3261\" src=\"https:\/\/www.calliesundschewe.de\/wp-content\/uploads\/2016\/07\/neuenheimer_feld__2-300x202.jpg\" alt=\"uniklinik heidelberg baustelle 2015\" width=\"262\" height=\"176\" \/><\/p>\n<p class=\"wp-caption-text\">University Hospital Heidelberg in the city\u2019s Neuenheimer Feld district is one of the largest of its kind in Germany. Image: University Hospital Heidelberg<\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">A new assignment for German marketing agency Callies &amp; Schewe: improving University Hospital Heidelberg\u2019s branding. The first step is to modernise the brand, redesign the logo, and improve employer brandin<\/span><span style=\"font-weight: 400;\">g.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The overall aim is to accentuate the institution\u2019s prominent position. \u201cThe agency\u2019s approach to consulting and its digital know-how impressed us,\u201d says Doris R\u00fcbsam-Brodkorb, head\u00a0of corporate communication at the university hospital. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Throughout the project, Callies &amp; Schewe will collaborate closely with the internal team. \u201cWe\u2019re honoured to help bring such a strong brand and one of Germany\u2019s most important medical centres into the digital age,\u201d enthuses Marcus Birkmeir, head of brand consulting at Callies &amp; Schewe.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>University Hospital Heidelberg in the city\u2019s Neuenheimer Feld district is one of the largest of its kind in Germany. Image: University Hospital\u2026<\/p>\n","protected":false},"author":1,"featured_media":203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-agency"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/posts\/565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/comments?post=565"}],"version-history":[{"count":0,"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/posts\/565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/media\/203"}],"wp:attachment":[{"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/media?parent=565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/categories?post=565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.calliesundschewe.de\/en\/wp-json\/wp\/v2\/tags?post=565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}