{"id":2592,"date":"2023-03-30T11:35:31","date_gmt":"2023-03-30T09:35:31","guid":{"rendered":"https:\/\/www.calliesundschewe.de\/?post_type=service&#038;p=2592"},"modified":"2023-03-31T15:02:42","modified_gmt":"2023-03-31T13:02:42","slug":"ai-ethics","status":"publish","type":"service","link":"https:\/\/www.calliesundschewe.de\/en\/service\/ai-ethics\/","title":{"rendered":"AI Ethics"},"content":{"rendered":"\n<p>Artificial intelligence (AI) is the new hope in marketing. It can help us better understand our customers&#8217; needs and create personalized marketing messages. But where there is light, there is also shadow. The use of AI in marketing raises ethical questions: What about data protection? What is the responsibility of the human being? What is the role of our customers and employees? How do we verify the results of AI? <\/p>\n\n\n\n<p>Ethical AI application puts the human decision at the center. &#8220;AI Ethics&#8221; is our consulting service that helps decision-makers in marketing and corporate communications to make the handling of AI applications transparent, fair and comprehensible for customers and employees and to integrate the solutions into everyday work in a controlled manner. <\/p>\n\n\n\n<p>This enables companies to fully exploit the potential of AI while ensuring that its use complies with their own ethical standards and ESG criteria.<\/p>\n","protected":false},"featured_media":2541,"template":"","service_category":[48],"class_list":["post-2592","service","type-service","status-publish","has-post-thumbnail","hentry","service_category-brand"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Artificial intelligence (AI) is the new hope in marketing. 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