“We need to revitalize our brand purpose for our target audience so we can become a love brand.” Nonsense, right? If you…

Kurt Panton moved from Miami to Mannheim. How lucky for us. Here he writes about his first weeks at Callies & Schewe.

To be authentic is to be true to who you are. But for global brands, that is easier said than done. How…

Today, everything can be both false and true at the same time. What does this mean for communication? Here, a few thoughts…