Online Magazine for the Maritime Industry
Callies & Schewe enters new waters – more specifically, the maritime industry. The agency in Mannheim has developed a new concept for SKF Marine’s content marketing activities. The Hamburg-based company is part of the SKF Group, one of the world’s leading manufacturers of bearings, seals, and mechatronics products, and a provider of various related services.
At the heart of the content marketing strategy is online magazine “Engineering at Sea”. Callies & Schewe designed and implemented the platform, providing both copywriting and programming. On the website, engineers and service technicians from SKF Marine share interesting insights into technical innovations, expertise, strategies, and industry trends surrounding shipbuilding and fleet maintenance.
“The online magazine has attracted a lot of interest. We’ve had very positive feedback both from customers around the world and from within the group. We find working with Callies & Schewe to be simple, efficient, and a lot of fun,” says Julia Viehrig, Market Communications Manager at SKF Marine.