Six percent more attendees at CeBit
At this year’s CeBIT, we were jointly responsible for content and social media communications for the first time. Working with the Deutsche Messe’s digital media department, we developed multiple promotional campaigns to bring in attendees – including one for the new startup platform, Scale11.
Aimed at corporate clients, CeBIT has reinforced its position as the most important event for IT and digitization. The number of attendees jumped to 221,000 – an increase of six percent. Young businesses did especially well this year; more than 350 startups exhibited in Hanover, lending a vibrant, exciting atmosphere to the trade show.
We’re very proud of this year’s enormous success.