Social Media and the Consequences: Interview with Jochen Mai
How do companies have to adapt their communication with their target markets? What will be expected of PR and marketing specialists in future? That is the subject of our video interview with social media expert Jochen Mai filmed at the 2010 PR Career Center Summer Symposium in Düsseldorf.
Mai is a Department Head at the German magazine “Wirtschaftswoche”, author of the best-seller “Die Karriere-Bibel (The Career Bible)” and also runs the Lead Award-winning blog, www.karrierebibel.de. For us, he explains the fundamental upheaval in the PR industry from the point of view of a journalist – in just three minutes.