Branding for University Hospital Heidelberg

uniklinik heidelberg baustelle 2015

University Hospital Heidelberg in the city’s Neuenheimer Feld district is one of the largest of its kind in Germany. Image: University Hospital Heidelberg

A new assignment for German marketing agency Callies & Schewe: improving University Hospital Heidelberg’s branding. The first step is to modernise the brand, redesign the logo, and improve employer branding.

The overall aim is to accentuate the institution’s prominent position. “The agency’s approach to consulting and its digital know-how impressed us,” says Doris Rübsam-Brodkorb, head of corporate communication at the university hospital.

Throughout the project, Callies & Schewe will collaborate closely with the internal team. “We’re honoured to help bring such a strong brand and one of Germany’s most important medical centres into the digital age,” enthuses Marcus Birkmeir, head of brand consulting at Callies & Schewe.


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