Digital Brand Management at the Marketing Symposium

How should we manage brands in the digital age? On November 6, experts at the 4th Marketing Symposium by Mannheim University of Cooperative Education (DHBW) will try to answer this question. We’ll be there too.

The importance of social media for marketing and PR is now undisputed. However, online communication is just one part of the media architecture. In future, companies which link and coordinate their analogue and digital communication channels will be particularly successful. Once again, Professor Dr. Gerald Lembke and his young team have put together a fascinating event on one of the most pressing topics in marketing and PR. On our behalf, Sebastian Callies will speak about how companies can find relevant content, deliver it efficiently to their target groups, enabling them to stay successful in the content era. Other speakers include Karsten Bentlage, General Manager at McCann Erickson and Frank Rehme, Innovation Manager of the Metro Group Future Stores. The event starts at 10 a.m. and admission is free. You can register and find an updated program here:

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