Interview: What is Content Marketing?
Content marketing has broken the sound barrier, not least since the amazing success of Red Bull’s “Stratos”. But what is it? A revolution? The next stupid hype? None of the above. In an interview with marconomy.de, our Managing Director Sebastian Callies calls it a mash-up.
There, he explains why journalists should start to look for a new job and how companies can hunt down powerful content.