New publication: Winning the sovereignty of interpretation
Professional communication has never been as complex as it is today: politicians, influencers and experts vie for our attention every second. Billions of pieces of information are produced, interpreted and commented on in the media and social networks. Everything can be true and false at the same time. At the same time, brands are under increased scrutiny in a tense public climate. In this environment, how do brands succeed in gaining sovereignty over the interpretation of their topics and their image?