What McLuhan would say about Facebook

He coined the term “global village” before anyone had ever even thought of the Internet: Marshall McLuhan, a founding father of media theory, would have turned 100 years old this year. In this exclusive video interview, media expert Dr. Rainer Höltschl explains why the classic icon is more relevant than ever for advertisers and media producers.

Dr. Rainer Höltschl is co-editor of the new anthology “Absolute Marshall McLuhan”, a compact introduction to McLuhan’s concepts and theories. Sebastian Callies met with him at Karlsruhe Art and Media Technology Centre.

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