Inspiration
For a long time, B2B marketing was seen as a sober world of numbers, in which brands were at most decorative accessories.…
When AI degenerates into a boredom machine, experience suddenly becomes the most powerful weapon in the battle for attention. Why senior marketers…
Change management, traditionally understood as a methodical approach, today resembles a dynamic pinball game. The analogy is apt: as in pinball, it…
Are we in the middle of the crisis or is it just beginning? No one knows. The only thing that is certain…
A new breed of opinion leaders is driving public debates: they mobilize their fans via social networks and thus set the media…
Professional communication has never been as complex as it is today: politicians, influencers and experts vie for our attention every second. Billions…
“We need to revitalize our brand purpose for our target audience so we can become a love brand.” Nonsense, right? If you…
Inspiration, Point of View
Today, everything can be both false and true at the same time. What does this mean for communication? Here, a few thoughts…
