The infographic is still queen bee when it comes to content marketing. Standardized formats have reigned over the Internet for some time.…

After my keynote at CMCX16, Europe’s top content marketing convention, several participants approached me on one of my speech’s key themes—quality. But…

What does Generation Y want? Small and medium-sized enterprises remain baffled by Generation Y. Some companies are swamped with highly-skilled applicants, while…

“You’ll never believe what these people do to save money!” For months now, the social web has been teeming with headlines like…

Around the world, people are pouring buckets of icy water over their heads for a good cause. The #ALSicebucketchallenge is like a Phil…

In the end, the tunnel in Schwäbisch-Gmünd won’t be named for the alter ego of movie star Carlo Pedersoli, even though tens…

How do companies have to adapt their communication with their target markets? What will be expected of PR and marketing specialists in…

It’s about time: The German Association of Savings Banks (DSGV) is surfing the waves of the financial crisis with its own image…