What exactly is ‘quality’ in content marketing? (Part 1)

After my keynote at CMCX16, Europe’s top content marketing convention, several participants approached me on one of my speech’s key themes—quality. But…

At the start of December we gained a new face: Tamara Schmidt, 26, has upped sticks and moved to Mannheim, and now…

An extraordinary book, now available in German. With their exquisitely designed novel, Hollywood director J.J. Abrams and author Doug Dorst are proving…

What does Generation Y want? Small and medium-sized enterprises remain baffled by Generation Y. Some companies are swamped with highly-skilled applicants, while…

“You’ll never believe what these people do to save money!” For months now, the social web has been teeming with headlines like…

As entertaining as a blockbuster, informative as a broadsheet, and as snappy as a tweet. This is how modern content marketing should…

Ad blockers are taking the app charts by storm. One quarter of Germans already blocks classical advertising online. In particular, it is…