The role of branding in B2B marketing

For a long time, B2B marketing was seen as a sober world of numbers, in which brands were at most decorative accessories.…

Berlin, German Brand Award 2025 and we are traveling back with a full bag: four winners in one week, which is something…

When AI degenerates into a boredom machine, experience suddenly becomes the most powerful weapon in the battle for attention. Why senior marketers…

Change management, traditionally understood as a methodical approach, today resembles a dynamic pinball game. The analogy is apt: as in pinball, it…

HAMBURG/MANNHEIM. New addition to the client list: Mannheim-based agency Callies & Schewe has signed a multi-year framework agreement with Jungheinrich AG. The…

Mannheimer brand agency Callies & Schewe moves into the historic Darleihkasse in B2 Mannheim. More than a century ago, resourceful Mannheim entrepreneurs…

Are we in the middle of the crisis or is it just beginning? No one knows. The only thing that is certain…

Mannheim. CropEnergies AG (CE2) (ISIN DE000A0LAUP1), a member of the Südzucker Group and the leading European producer of sustainably produced ethanol, is…