Customer centricity. A Google search for this term returns over 500,000 results, despite its apparently obvious definition. Because what else should a company centre around, if not its customers? The heightened use of the term speaks volumes. Evidently many managers sense that their business is too heavily focused on products and processes – the need for a more service-orientated mentality is clear.
Most content marketing strategies fail because they are designed for a single campaign – rather than to promote a brand. The Content Strategy Canvas helps companies avoid this costly error. You can download the powerful content-creation tool at the bottom of this article – completely free of charge.
Millennials have more opportunities than any previous generation – and as a result, they are more discerning when choosing a job. Here’s how employers can keep up.
By guest writer Florian Hartleb
Estonia’s digital transformation is well underway. In the former Soviet state, SIM cards serve as ID and tax returns are filed at the click of a mouse. In 2009, a company was established in a world-record 18 minutes and 3 seconds. Welcome to the Europe’s very own Silicon Valley.
Standardized infographics rule the Internet. But are they losing their appeal? Here’s our creative director’s take on the situation:
After my keynote at CMCX16, several participants approached me regarding one of my speech’s key topics—quality. But how can content quality be defined?