To be authentic is to be true to who you are. But for global brands, that is easier said than done. How can you convey a consistent message and corporate identity in upwards of 20 languages? How do you appeal to cultures that have drastically different expectations? The first step is to know your readers.
Today, everything can be both false and true at the same time. What does this mean for communication? Here, a few thoughts on the New Year starring Napoleon, Trump, and other influencers.
Award-winning architecture, a collective art project that included all guests, and all the ingredients of a successful party. On October 2 nd , 2018 we celebrated our tenth anniversary with around 180 customers, partners, and friends in the Heidelberg Tankturm – an old water refilling station for steam trains. What a wonderful evening it was…
The campaign “Deutschland endlich auf dem Sprung?” of the IT service provider Tata Consultancy Services (TCS) and the agency Callies & Schewe has been awarded the German Brand Award in the category ‘Brand Creation – Storytelling & Content Marketing’. The campaign was convincing with its comprehensible and exciting presentation of a study on digitisation.
In Berlin, the German Design Council (Rat für Formgebung) awarded the brand relaunch of CEBIT to Europe’s Business_Festival for Innovation and Digitization a “Special Mention”. In the category “Brand Design”, the new appearance is one of the best brand appearances in Germany. There were more than 1,200 entries in the competition. The Mannheim agency Callies & Schewe is responsible for the new logo and design.
The German Design Council (Rat für Formgebung) has awarded the brand image of the Brühl-based family-owned company HIMA a winner at the German Brand Award in Berlin. In the “Industry Excellence in Branding” category, the new look is one of the best brand strategies in Germany. The new logo, the design and the new positioning “Smart Safety” were developed together with the communication agency Callies & Schewe from Mannheim.
Ideas for product launches, approaches to strategic market positioning, or a critical business model assessment: In the new 300 square meter consulting lab at Callies & Schewe customers, consultants, and creatives work together on the B2B communication of tomorrow.
Customer centricity. A Google search for this term returns over 500,000 results, despite its apparently obvious definition. Because what else should a company centre around, if not its customers? The heightened use of the term speaks volumes. Evidently many managers sense that their business is too heavily focused on products and processes – the need for a more service-orientated mentality is clear.