Words Are Deeds: What Brands Can Learn from Wittgenstein

“We need to revitalize our brand purpose for our target audience so we can become a love brand.” Nonsense, right? If you really know what you’re doing, you should be able to explain it in simple terms. But that can be difficult.

Agency Life: It’s Only Been a Month

Kurt Panton moved from Miami to Mannheim. How lucky for us. Here he writes about his first weeks at Callies & Schewe.

Lost in Translation? Why Localisation Is Crucial in Global Communications

To be authentic is to be true to who you are. But for global brands, that is easier said than done. How can you convey a consistent message and corporate identity in upwards of 20 languages? How do you appeal to cultures that have drastically different expectations? The first step is to know your readers.

Fake News? The Search For Reality and Its Consequences

Today, everything can be both false and true at the same time. What does this mean for communication? Here, a few thoughts on the New Year starring Napoleon, Trump, and other influencers.

Our 10 Year Anniversary Celebration in the Tankturm

Award-winning architecture, a collective art project that included all guests, and all the ingredients of a successful party. On October 2 nd , 2018 we celebrated our tenth anniversary with around 180 customers, partners, and friends in the Heidelberg Tankturm – an old water refilling station for steam trains. What a wonderful evening it was…

German Brand Award for Tata Consultancy Services

The campaign “Deutschland endlich auf dem Sprung?”  of the IT service provider Tata Consultancy Services (TCS) and the agency Callies & Schewe has been awarded the German Brand Award in the category ‘Brand Creation – Storytelling & Content Marketing’. The campaign was convincing with its comprehensible and exciting presentation of a study on digitisation.

German Brand Award for CEBIT brand relaunch

In Berlin, the German Design Council (Rat für Formgebung) awarded the brand relaunch of CEBIT to Europe’s Business_Festival for Innovation and Digitization a “Special Mention”. In the category “Brand Design”, the new appearance is one of the best brand appearances in Germany. There were more than 1,200 entries in the competition. The Mannheim agency Callies & Schewe is responsible for the new logo and design.

German Brand Award for HIMA brand relaunch

The German Design Council (Rat für Formgebung) has awarded the brand image of the Brühl-based family-owned company HIMA a winner at the German Brand Award in Berlin. In the “Industry Excellence in Branding” category, the new look is one of the best brand strategies in Germany. The new logo, the design and the new positioning “Smart Safety” were developed together with the communication agency Callies & Schewe from Mannheim.

Dirk Bolz, Director Global Marketing, HIMA

New Consulting Lab Opens

Ideas for product launches, approaches to strategic market positioning, or a critical business model assessment: In the new 300 square meter consulting lab at Callies & Schewe customers, consultants, and creatives work together on the B2B communication of tomorrow. 

How to Centre around Your Customers

Customer centricity. A Google search for this term returns over 500,000 results, despite its apparently obvious definition. Because what else should a company centre around, if not its customers? The heightened use of the term speaks volumes. Evidently many managers sense that their business is too heavily focused on products and processes – the need for a more service-orientated mentality is clear.