German Brand Award for CEBIT brand relaunch

In Berlin, the German Design Council (Rat für Formgebung) awarded the brand relaunch of CEBIT to Europe’s Business_Festival for Innovation and Digitization…

Ideas for product launches, approaches to strategic market positioning, or a critical business model assessment: In the new 300 square meter consulting lab…

Customer centricity. A Google search for this term returns over 500,000 results, despite its apparently obvious definition. Because what else should a…

From Silicon Valley, back to Europe: The ancient school of thought known as Stoicism teaches people how to deal with uncertainty. Perfect…

Most content marketing strategies fail because they are designed for a single campaign – rather than to promote a brand. The Content…

What sets employees born between 1980 and 1999 apart from other age groups? A quick Google search for Generation Y yields less…

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write … They are helpless…

Callies & Schewe enters new waters – more specifically, the maritime industry. The agency in Mannheim has developed a new concept for…