Inspiration
A new breed of opinion leaders is driving public debates: they mobilize their fans via social networks and thus set the media…
Professional communication has never been as complex as it is today: politicians, influencers and experts vie for our attention every second. Billions…
Point of View
The German economy has put on the breaks, and many planned marketing and brand activities have hit the pause button. We have…
“We need to revitalize our brand purpose for our target audience so we can become a love brand.” Nonsense, right? If you…
Our agency
Kurt Panton moved from Miami to Mannheim. How lucky for us. Here he writes about his first weeks at Callies & Schewe.
To be authentic is to be true to who you are. But for global brands, that is easier said than done. How…
Inspiration, Point of View
Today, everything can be both false and true at the same time. What does this mean for communication? Here, a few thoughts…
Inspiration, Our agency
Award-winning architecture, a collective art project that included all guests, and all the ingredients of a successful party. On October 2 nd…
