German Brand Award for CEBIT brand relaunch

In Berlin, the German Design Council (Rat für Formgebung) awarded the brand relaunch of CEBIT to Europe’s Business_Festival for Innovation and Digitization…

Ideas for product launches, approaches to strategic market positioning, or a critical business model assessment: In the new 300 square meter consulting lab…

Customer centricity. A Google search for this term returns over 500,000 results, despite its apparently obvious definition. Because what else should a…

From Silicon Valley, back to Europe: The ancient school of thought known as Stoicism teaches people how to deal with uncertainty. Perfect…

Most content marketing strategies fail because they are designed for a single campaign – rather than to promote a brand. The Content…

By guest writer Florian Hartleb Estonia’s digital transformation is well underway. In the former Soviet state, SIM cards serve as ID and…

What sets employees born between 1980 and 1999 apart from other age groups? A quick Google search for Generation Y yields less…

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write … They are helpless…