Not swine flu, not the economic collapse – no, Jürgen Klinsmann’s dismissal was this week’s top subject. The end of a media manhunt.
It’s about time: The German Association of Savings Banks (DSGV) is surfing the waves of the financial crisis with its own image campaign.
Thousands pre-ordered their record before it was even composed. On YouTube, millions of users clicked the videos for their current single, without the band investing a single cent in producing them. And the fans dutifully ordered the double-album through their website, although the songs had long been available as free downloads. Marillion may make musty music, but when it comes to authentic branding, the Brits are at the cutting edge.
When it simply states that German savers’ savings are fully guaranteed at lunchtime on a Sunday, no one questions the good intentions of the German Government. However, this “reassuring” message for small-deposit savers came out of the blue yesterday – as nobody in Germany had seriously thought they could lose all of their savings. If the situation really was that bad, their bank would have contacted them. But they haven’t been in touch.